Sunday 31 January 2010

Group Conformity, Opinion Leaders and Peer Pressure

Hello once again, this week in this post, the topic is Groups. When we say groups, straight away in our minds a picture gets created of more than two people whether they are a group of workers, or a team playing a sport. Below is a picture from the program the Apprentice where there is a group of contestants trying to be Sir Alan Sugar's Apprentice.


What is a group? The textbook answer to this question would be that it is an important part of a person's social life. An example of this can be that a group can get influenced by some one's behaviour and in the group one has to influence all sorts of behaviours from the people in the group and as they are more than two people in the group each person is going to be different. Take the picture above for example, when you see the picture above you straight away no that in this you have to be in groups and work as a team, but of course in a group you will have differences and that will be due to the reason of behaviour or shall I say mannerisms of the individual, so conflicts do happen when part of a group.

When you mention the word group, it may seem that its only of one type like where you see more than two people you call them a group, but its not just that. There is much more to it as theoretically there are various different types of groups. One of them is known as something called Aspirational (this type of group is more to do with people having interest in fashion). Second type of group is Peers (That is your friends who you can say have an equal standing and peers can be from school, college or even university). Third one being Acquired (This type relates more towards the work colleagues side or even scouts for a particular club), and finally the last type of group is known as Ascribed (this is the type where you are born into e.g. family, and this is where the gender and social class comes in).

Great news guys......... More Theory coming your way regarding this topic :). Right enough of my poor jokes, and moving on to the theories regarding this topic. The main one being the theory of Social Comparison. Basically it influences the need of the groups and also it looks at the behaviour of the individuals in the group for them to provide a guideline for their evaluation of themselves. This theory also makes individuals in the group also learn about the type of ability they have and also the attitudes that is when they compare themselves to other people.

Following rules and regulations are also a certain type of expectation which a group represents.

Hope this post was useful and any comments or feedbacks on this post please feel free to comment.

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