Gender

Hello people, today I am going to talk about Gender, as this is what my last lecture was about. Below is a picture of the two genders Male and Female.

By looking at this picture, the first thing which came to my mind was competition, as the way the two people of different genders are looking at each other seems like that they are trying to show that which one is superior. In the lecture our lecturer told us about the difference between genders and the first thing our lecture discussed with us was how the male gender can impress a woman. Below is a video link giving an example of how to impress a woman.

I have chosen this video clip because discussion on how to impress a woman, would be more affective if a woman explains how she would like to be impressed, so the clip chosen by me above shows a woman talking about how a guy should impress a woman.

In class things which we discussed were that little things like buying woman some flowers, boxes of chocolate, spending quality time with her, have a cuddle, supporting her (small things like that) are very common but very affective in impressing a woman, also explained by our lecturer was that if these small affective things are not achieved by guys, then the women feel lonely and that causes them to question their guys in why they are ignoring or not doing these things (the word which will be suitable for this line is nagging). All this may seem easy that these little things can be achieved but, in the real world its more difficult and there are many cases out there where a guy fails to impress a woman and in return gets dumped, hated or nagged.

Below are two pictures of two different scenarios, one being that a guy has impressed a woman and the other where he has not.

This picture shows that both the guy and the girl are happy and this shows that the guy has impressed the girl and in return the girl is happy and enjoying the guy's company. So all ends well with a drink of wine.

I chose this picture for the guy failing to impress, because suppose the guy dancer gets the dance move wrong on stage that would embarrass the guy itself but the above most it will embarrass the woman, and as women are sensitive so the impression of the guy can go wrong and due to one bad dance move, the woman can not be impressed.

If you think this discussion was over, well you thought wrong, this was only the first half, second half was yet to come that is of how to impress a man. Well me being a guy and most of the guys in the class agreed to the discussion which happened or shall I say some part of the discussion. as the ladies in the class gave two main points in how a woman can impress a guy is by a girl stripping or just cooking the guys some hot delicious food. The guys in the class agreed with the food option but only a few agreed to the stripping bit, as from my personal view of it is that female should not only be there to impress a guy by stripping as that can come under discrimination and its a big negative, but majority of the guys agreed to it, was well shocking. Below is a picture of the two things the females in the class said that guys will be impressed with.

I have chosen this picture because even if it is black and white and is a very old picture, this shows that from that generation till now its the same thing that a way to impress a guy is by the woman serving food on the guy's plate and as long as that keeps happening the guy will be happy.

This picture of course of a half-naked woman (a model) stating that a guy would be impressed if a girl has a figure like this young beautiful lady above and basically just literally (I won't say), it should be understandable.

This was not all, after the discussion of how to impress a guy and a woman, the next thing which we moved onto was an activity as our lecturer showed the class a picture of a room which had items in it. All of us looked at the pictured and then gave our feedback on to what we remember from the picture. The end result was that our lecturer told us that the girls have a memory of remembering little things like books, flowers and many of those items and guys remember the big stuff like big sofa (furniture) and bookshelves and many more.

Moving on to the theory side of things relating to the topic of gender, is that our lecturer told us differences in advertisement. From one of the textbooks I read I remember that one of the theorists (Solomon) wrote that in society, the role of men and women are showed to us viewers in terms of behaving ideally which are stressed for both the genders in advertising. For example what kind of advert will a woman be interested in? In my personal view a woman will be attracted to a beauty product advert or a healthy snack (relating to diet) advert or even the clothes advert, whereas a guy will be attracted to adverts which relate to sports like sportswear or deodorants (how to impress women - good odour). Below are two video links one of them an advert targeting women and the other one targeting men.

This advert above was chosen by me for the women viewers because first of all it has Cheryl Cole and as she is looked up to as a role model by young girls and even older women so what ever product she endorses would be a watched by women especially this advert as every one likes nice hair and as Cheryl Cole is promoting the L'oreal advert sending the message to the women if you buy this product your hair will look as beautiful and silky as Cheryl Cole's hair.

The advert above is targeting the men, and this popular advert of Gillete Fusion series has been chosen by me because I feel that sport even though women are these days part of every single sport but this advert has got likes of Roger Federer, Tiger Woods and Thierry Henry and them endorsing the product of shaving shows that the way these guys play smoothly in their sport thats how smoothly a guys skin would feel once he has shaved with Gillette Fusion.

Differentiating between the two genders can be influenced by there responses to the marketing side of things. An example can be like guys are not as sensitive to women when watching a TV Commercial. Below is a link to an advert on binge drinking, it features a young guy but seeing this advert women will still be sensitive or shall I say react to this advert when they see it.

Finally a theoretical statement to end this blog that advertising in the media sector plays a pivotal role when it comes to socialising the male and female consumers. Basically the role of women in advertising has disseminated whereas the role of men have not been portrayed shall I say with accuracy either in the media.

Any Comments on this blog, please feel free to comment or give any suggestions.