Generation Marketing is all about approaching the right kind of product development, Marketing, Communications and CRM and due to that it recognises the generations as arcehtypes. The experience of generations consist of four phases starting from when you are a child, then comes when you are in your teens, then comes the midlife also known as middle-age and the final one being when you are in the senior citizen category and the approach respects all of these four generations. But during the seasons the social attitudes and the values are different from the other generations which get experienced at the same phase of life. Below is a picture of an asian family which includes all four generations in one frame. How cool is that!
Now in this section, I am going to go into detail of what each generation is all about and trust me it has got funny names, but once you get to know about it, you get to grips with the information. So here we go!
1.) Generation X - Generation X at the moment are currently standing from the age group of 28 to 48 years old and they are beginning to move from young adulthood to the middle ages. This particular generation experience things like getting honors, survivals and even aim towards liberty.
2.) Baby Boomers - With the name your first instincts may tell you that this is the most youngest generation that is babies. But guess again, it infact is the opposite. Baby Boomers are currently from the age group of 49 to 66 years old, and they are just beginning to move out of the middle ages to senior citizen category. This particular generation has the type of personality that experiences towards relgion, values and even vision.
3.) Generation Y (also known as Millennials) - Millennials are currently from the age group of 7 to 27 years old. This particular age group are on the entrance level into young adult hood. This generation experiences towards community, technology and even affluence.
4.) There is another generation called Homeland Generation and this infact is currently at the age group from 0 to 6 years old (the little babies/ little children). This generation can be called the arrivals generation and in reality these young arrivals share the same kind of habits to the elder generation (67-84 years old).
Comparing these four generations, the majority is of the Baby Boomers leading the way followed by my generation (Millenials).
Below is an advert targeting the Millenial generation and as they are more into the new technology side, the advert below is of the new apple Iphone.
Moving on to Age Sub-Culture, it plays an important role in generation marketing. Age Sub-Culture is basically when one individual's age gets impacted on their personal identity and the way they spend. Millenials are great example for this as people in there teen age have a spree of spending like a F1 Formula car as they just want everything which comes in the market whether its a guy or a girl, this is where they differ from the boomer generation, as when you get to the generation of the boomers you start to save. Millenials want to look cool and protect there image so they want to buy the best. and so are the best example for age sub culture. Below is a picture of the young people looking trendy.
People from Generation X try to look for a balanced life due to work and other social activities. They do not get pulled into the traditional types of advertising e.g. all hyped up products. They are more expressive towards their needs so that they can stay in control by buying the communications related products like fax machines, mobile phones, etc. In other words they tend or shall I say prefer to buy products which are needed in their personal life but also at the same time are practical as well. They also are not like the millenials generation who are spending lots on technology and clothes (fashion).
Any Feedback on this post, please feel free to comment. Until then take care, and see you all soon.
No comments:
Post a Comment