I totally agree with that as I am exactly that, as I put my friends and people who are close to me first and then I think of my self, which when you think of it tells you that why I am a supporter.
According to the theory side of things the dictionary definition of Personality is " the complex of all the attributes such as behavioral, temperamental, emotional and mental which suggests that characterize a unique individual.
According to Solomon (1999), he stated that personality is a "person's uniqe make up which consistently influence the way a person will respond to their environment." In my personal opinion personality is something which is a mixture of your inner thoughts and feelings and the way you beave in the outer world and these three things makes a person's personality stand out and unique. In everyday life we come across so many different people (i.e. while going to work, school, on the bus, train, while walking on the streets) and each of them have their own unique and different style of personality.
In business, understanding one's personality is really important, as even though people are different to one another in this world but every one has values and their own personal strengths and qualities, and so the marketeers should have a psychological edge over what kind of product to target to what customer depending on the type of personality they have.
One of the main theory on Personality is undertaken by Horney (1945), he talked about a common sense style about the development of neuortic character structure and interpersonal relationships. In simple language this translates to that his theory stated that personality is developed from the level of anxiety a dependent child feels. There are a lot of things which can result from this like Indifference amongst your ownself, Lack of Respect and Too Much of Admiration from Others.
Hollander is another important theorist who spoke about Personality. He stated that personality is "the sum total of an individual characteristic which makes him unique". In simpler words what he meant was that the best way you can understand someone's personality is by looking at the structure. What Hollander means by structuring is that it can be divided into three different but related to one another's levels.
One of the levels being the Psychological Core which has fairly permanent qualities including beliefs and values, second one being behaviour which is different at different times and in different situations and third one being is a typical response which affects the role of the related behaviour.
Trait is another theorist and the main theory for personality he has carried out is Cattel's Trait. He introduced a 16 factor model for personality. Below is an image of the 16 factor model:
Trait has introduced a 16 factor model of personality. This 16 factor model which has been identified, is now used in the Big Five model of personality. Cattell's 16 factor model would identify certain common traits which are considered to be possessed by all and some unique traits which are possessed by some people.
Hope this post on personality was usefull. Any feedback regarding this post, please feel free to comment.
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