Taste Testing
In Friday's Lecture the class carried out experiments in which we had to test a lot of things. The reason for doing this was to see if factors apart from taste really affect our purchase decisions when we buy something or whether it was other perceptions that influence the purchasing decisions. For example if you buy something of a higher price atleast you as a customer are assured that you will get better taste of the product you have purchased despite paying a higher price and once you have bought the higher cost product that will result in a purchase. The experiment my group carried out was buy four chocolates which had different packaging and which type of people will be attracted towards in buying the four chocolates.
Above is the image of the four chocolates we as a group bought, as they are four different types of chocolates and each buyer has its own preference. The experiment we wanted to carry out was not based on taste but on the packaging, thats because taste is not the only thing people percieve things on and buy it. For example if some one is buying a particular chocolate for the first time, what would attract that customer to buy that particular chocolate? The answer is maybe the price but mainly the packaging, e.g. the packaging of divine looks like only well off people can buy it, as its got richness to it.
Below is a video link which talks about taste testing of name brand food and store brand food, how and what is different on it. Can feel free to watch this link.
In Friday's Lecture the class carried out experiments in which we had to test a lot of things. The reason for doing this was to see if factors apart from taste really affect our purchase decisions when we buy something or whether it was other perceptions that influence the purchasing decisions. For example if you buy something of a higher price atleast you as a customer are assured that you will get better taste of the product you have purchased despite paying a higher price and once you have bought the higher cost product that will result in a purchase. The experiment my group carried out was buy four chocolates which had different packaging and which type of people will be attracted towards in buying the four chocolates.
Above is the image of the four chocolates we as a group bought, as they are four different types of chocolates and each buyer has its own preference. The experiment we wanted to carry out was not based on taste but on the packaging, thats because taste is not the only thing people percieve things on and buy it. For example if some one is buying a particular chocolate for the first time, what would attract that customer to buy that particular chocolate? The answer is maybe the price but mainly the packaging, e.g. the packaging of divine looks like only well off people can buy it, as its got richness to it.
Below is a video link which talks about taste testing of name brand food and store brand food, how and what is different on it. Can feel free to watch this link.
http://www.youtube.com/watch?v=9gV9xPtBkeQ
At the end of the lecture things which we bought and after the tests, we all shared each other's food which was bought. Basically we did a lot of testing and eating in the lecture (adding a bit of humour to the blog). On this note will be back with my next posting soon. So till then see you all and please feel free to comment or suggest anything regarding the blogs.
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